Born from a firm belief in making clean beauty more widely accessible, Potion Kitchen challenges the exclusivity of plant-based beauty products by creating affordable high-end cosmetics that cater to modern customers with bustling lifestyles. Our cruelty-free formulas are thoughtfully made from all-natural ingredients with no use of synthetic fragrances, artificial colors, mineral oils or harmful chemicals including Parabens, Petrolatum, Sulphates and Silicones.